Archive: 23/06/2015
'Fitness' foods may cause consumers to eat more and exercise less
Weight-conscious consumers are often drawn to foods such as Clif Bars and Wheaties, whose packaging suggests that they promote fitness. But according to a new study in the Journal of Marketing Research, such "fitness branding" ...
Jun 23, 2015
Researchers develop new breath test to diagnose oesophageal and gastric cancer
Researchers have devised a breath test that can help doctors diagnose the early signs of oesophageal and gastric cancer in minutes.
Jun 23, 2015